Mmaah Franchise – Korean Street Food Franchise

Franchise · Mmaah

YOU KNOW THE BUSINESS.

You run hospitality. We have the concept that should be your next project.

Get in touch
Mmaah Franchise Restaurant

PROVEN SINCE 2012. SCALABLE.

12 years of experience. 20+ locations. A brand that works.

Why Mmaah
12+years in business
20+locations across Germany
100stores by 2027
Mmaah Paris evening
Mmaah Berlin
Mmaah evening exterior
Mmaah Paris day
Why Mmaah

A concept that works.

Korean street food is no longer a trend — it's a category. And Mmaah is the strongest brand in it.

Proven concept

Over 12 years of experience, tested operations and a business model that works. You step into a system that's already running — not into an experiment.

Strong brand

Mmaah has a loyal community, a distinctive visual identity and real pull in a growing category. The brand attracts the guests — you serve them.

Full support

From site search through training and store setup to ongoing marketing and operations support. You're independent — but never alone.

Growing market

Korean food is growing double-digits across Europe. Joining now means shaping a category — not just running a single store.

Requirements

What you bring.

We're not looking for pure investors — we're looking for restaurateurs with entrepreneurial drive.

1

Gastro experience

You know the day-to-day. You know what it takes to lead a team and keep an operation running.

2

Existing locations

Ideal: you already run hospitality in a city where Mmaah isn't yet present.

3

Entrepreneurial mindset

You don't just want to run one location — you want to grow. With us.

4

Capital & network

You have at least 50.000 € in equity and access to suitable premises or a supporting network.

INVESTMENT

What you invest.

Minimum equity
50.000 €
One-time franchise fee
19.500 €
Total investment per location
300.000 – 350.000 € (depending on size)
Ongoing royalty
6 % plus VAT on net revenue
Ongoing marketing levy
1 % plus VAT on net revenue

All figures are guideline values. We'll discuss the details transparently in our first conversation.

Process

How to become a partner.

01

Application

Fill out our contact form. We will get back to you within 48 hours.

02

Initial call

We get to know each other, discuss your situation and see if the chemistry is right.

03

Due diligence

You receive all the concept documents. Together we analyse your target location and check feasibility.

04

Contract & opening

After signing, onboarding begins. From the first training to the first guest, we're with you — and beyond.

From application to opening: typically 4–6 months.

Operators on camera

What Mmaah looks like from the other side of the counter.

Playing the video sets cookies from YouTube.

Our partners

What our partners say.

Der Schritt in die Selbstständigkeit war mein lang gehegter Wunsch, doch mit Familie stand Sicherheit an erster Stelle. Das über ein Jahrzehnt erprobte Konzept bot mir genau die Risikoreduzierung, die ich gesucht habe. Besonders als Quereinsteiger hat mich die enorme Professionalität beeindruckt: Ob Marketing, Ladenbau oder die Schulung in Berlin – das Headquarter unterstützt in jeder Phase tatkräftig. Heute, nach einem halben Jahr, hat sich der Einsatz voll ausgezahlt: Der Verdienst stimmt und ich verbringe mehr Zeit mit meiner Familie als in meinem früheren Job. Hier bin ich nicht nur Franchisenehmer, sondern ein Partner auf Augenhöhe.

Paul Ponomarev
Paul PonomarevMünster
FAQ

Common questions.

FranchiseMmaah!

Korean street food in a proven format — Mmaah has stood for quality, identity and real growth since 2012.

You bring restaurant experience, ambition and capital? Then let's talk. Our team will be in touch within 48 hours.

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Mmaah Korean Street Food Store Interior